Below is a letter that was sent to the FDA from Bill Godshall who is the Executive Director for Smokefree Pennsylvania.  We would like to thank Bill for taking an active role in the fight to allow smokers the freedom to choose an alternative to a known killer.

Please note that the letter below represents Mr. Godshall’s views and opinions.  In no way should this letter be taken as evidence that the electronic cigarette is safe or healthy or that the e-cigarette is a quit smoking product. Here is the letter:

Smokefree Pennsylvania
1926 Monongahela Avenue
Pittsburgh, PA 15218

May 1, 2009

Ms. Heather Zawalick
US Food and Drug Administration

Per your recent e-mail (below), Smokefree Pennsylvania strongly urges the FDA to cancel its planned activities next Tuesday, and to consider the enormous public health disaster the agency would create by banning smokefree nicotine inhalers called e-cigarettes.

Denying 45 million cigarette smokers access to exponentially less hazardous smokefree nicotine alternatives would result in millions of preventable deaths among smokers, millions of nonsmokers continuing to be exposed to tobacco smoke pollution, and tens of thousands of e-cigarettes users
reverting back to smoking cigarettes.  It is absurd for the FDA to even contemplate protecting the deadliest nicotine products (cigarettes) from market competition by the least hazardous nicotine products.

Cigarette smoking is 100 times deadlier than smokeless tobacco use, while smokefree nicotine products pose even fewer risks.  Switching from cigarettes to smokefree tobacco/nicotine alternatives reduces smoker’s health risks nearly as much as quitting all tobacco/nicotine use.  And millions of smokers have already sharply reduced their health risks by switching to smokefree tobacco/nicotine alternatives. Please review a report I coauthored: “Tobacco harm reduction: an alternative cessation strategy for inveterate smokers” at

In contrast to recent claims by e-cigarette prohibitionists, hundreds of thousands of smokers have quit smoking and/or reduced cigarette consumption by switching to e-cigarette products, and thousands have written testimonials at (over 13,000 comments) available and describing their experiences with these less hazardous nicotine alternatives.  Meanwhile, test results on the Ruyan e-cigarette found no product hazards.

Also in contrast to claims by prohibitionists, there is no evidence that e-cigarette products have been marketed to youth, nor is there evidence of youth use of e-cigarette products (most of which cost more than $100). And most e-cigarette companies do not make claims that their products are smoking cessation aids.  As such, the FDA should not be classifying these products as drugs (in an thinly disguised effort to ban them).

The sensible policy solution is for US Congress to enact reasonable and responsible tobacco/nicotine regulatory policies to allow e-cigarettes and other smokefree nicotine products (that are marketed as alternatives to cigarettes) to remain on the market, and be regulated as a separate category of tobacco products.  Smokefree tobacco harm reduction provisions in legislation recently introduced by Rep. Buyer (H.R. 1261) and Senators Burr/Hagan (S. 579) would achieve this policy goal.  The US Senate also
can amend pending FDA tobacco legislation by Rep. Waxman (H.R. 1256) or soon-to-be-introduced legislation by Senator Kennedy with these or similar harm reduction provisions.

Most e-cigarette companies support reasonable and responsible regulations for their products.  If the FDA is truly interested in reducing the leading cause of preventable disease, death and disability, it would join us in urging the US Senate to enact these sound public health policies.

Since 1990, Smokefree Pennsylvania has advocated policies to reduce tobacco smoke pollution indoors, increase cigarette taxes, reduce tobacco marketing to youth, preserve civil justice remedies for victims, expand smoking cessation services, and inform smokers that smokefree tobacco/nicotine products are far less hazardous alternatives to cigarettes.

For disclosure, neither Smokefree Pennsylvania nor I have received any funding from tobacco, drug or e-cigarette companies.

Thank you for your consideration, and feel free to contact me anytime.


William T. Godshall, MPH
Executive Director